Attention Marketers, SEOs and Agencies:

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The Best White-label Reputation and Review Management Software

Jon Hall, founder of Grade.usA Personal Message from Jon Hall, the founder of

Online reviews matter in business. A lot. Reviews give a company greater visibility online and are insanely influential in converting leads into customers. The problem is: All the reputation and review management tools out there are (a) too expensive; (b) doing it wrong; (c) awful to use; or (d) all of the above.

Well, I'm glad that you discovered, the best review management software on the planet. We're 100% free of the bloat and hubris of other review and reputation management solutions because we maintain a laser focus on what matters:

  • Getting more and better online reviews for your clients where they count
  • Recovering unhappy customers before they badmouth your clients online
  • Monitoring performance to inform your campaigns and alert you (and your clients) to issues
  • Amplifying your clients' best reviews with automated Web and social media content

But don't just take my word for it. See what the experts have to say: is a great tool for automating the review generation process and making it as easy as possible to add this source of content and SEO to the mix.

John Jantsch is nicely put together. It’s quick and simple to set up your page, and it makes it simple for customers to post reviews.

Of course, you can also read reviews of

It is super easy to use and saves me tons of time. Really love this software. I looked at quite a few options before I decided to go with I am so happy to have this tool in my toolbox! It makes my job of getting and managing reviews for our four locations so much easier. Could not imagine working with out it.

Kim Dushinski

The service is very flexible, especially for companies that want to use their white label version. I get to use my own domain and branding with clients. The actual suite of services is great. It helps clients get more positive reviews AND show them off on their own website. We love it.

Peter Wilson

How Does It Work?

Our core product is what we call a "review funnel"—a landing page and web widgets designed to convert happy customers into reviewers and prevent unhappy customers from bad-mouthing a business in public.

Using our platform, it's simple and easy to implement an online review-gathering process that:

  • converts happy customers into reviewers ("review-gen")
  • recovers disgruntled customers and prevents negative reviews
  • monitors customer reviews across scores of third-party review sites in real-time
  • captures and amplifies positive reviews to reach a broader audience

As a consultant or agency, you'll use to easily publish these assets under your own brand and domain and embed them anywhere. For years, your clients have felt powerless to do anything about getting more or better customer reviews. Now, you can provide them a solution that offers more control and peace of mind, not to mention results.

1. Systematically drive customers with email, print and SMS to one conversion funnel that routes them to the review sites you care about.

Review management solution workflow: the review funnel

2. Increase the quality and quantity of your clients' customer reviews by guiding happy customers through the process of completing a review.

Reputation and review management tool for increasing positive reviews

3. Give your clients a sense of control by recovering disgruntled customers offline.

How to prevent negative reviews with our reputation and review management software

4. Demonstrate ROI with beautiful monthly reports that show reputational improvement alongside actionable insights into campaign data.

Awesome reputation and review management reports

5. Leverage 4- and 5-star reviews to automatically generate SEO-friendly content for your clients' website and social media profiles.

Stream Latest 4- and 5-Star Reviews to the Web

What Makes the Best Review Management Software For Marketers, SEOs and Agencies?

Marketers are our core customers. We provide you an easy and flexible toolset to implement reputation and review marketing and management on your own terms, under your own brand, either as a standalone offering or within a larger suite of products and services. is:

White-labeled: We handle all hosting and infrastructure but everything appears on your own domain(s) with no trace of We offer the most flexibility of any white-label review management software, right down to the favicon. See the white-label options for details.

Professional-grade: The assets you create on our platform are highly-customizable, high-performance, and mobile-ready. With, you can handle multiple locations, cross-channel integration (with social media, email marketing, etc.), offers, etc. Clients won't know how you pulled it off. (See some review funnel examples.)

Marketer-centric: By layering analytics and reporting on top of extremely well-designed and effective "review funnel" assets, gives you an unsurpassed solution for creating and optimizing reputation and review marketing campaigns.

Comprehensive: Incorporate all the review sites that matter to a given client, whether that's Google and Yelp or the scores of directory and industry sites we've integrated like Healthgrades, TripAdvisor, Zillow and Urbanspoon. If we haven't integrated it, let us know and we will. Compared to Other Reputation Software

Can I really say that is the best reputation management software for agencies and SEOs? You'll be the judge, of course. But leaving aside questions of pricing and design—where we also score high marks—you might take a feature list around and compare us with competitors. Here's what you will generally find:

How Does the Partner Plan Compare? Partner

Other Solutions

Review Acquisition

Manage multiple locations or clients

Collect reviews via customized "review funnel" landing pages and widgets

Embed review collection widgets on business websites, social pages, etc.

Provide a mobile-optimized customer experience through the funnel

Generate reviews on target major, local and industry sites

Segment positive vs. negative feedback to pre-empt negative reviews

Guide customers with clear instructions and conversion triggers for 100s of sites

Engage customers with coupons and offers

Private-label landing pages and widgets under your own brand and domain(s)

Create custom account-level default settings to scale easily

Upload location profiles in bulk via CSV or Excel file

Create and assign new profiles via the API

Review Campaigns

Customize email and text message campaigns, templates, timing and sequence

Automate sending, follow-up, removal and de-duplication of campaign recipients

Upload campaign recipients in bulk via CSV or Excel file

Share access to simple, branded forms for customer onboarding and opt-in

Measure performance with open, click and conversion tracking

Collect reviews on-location with compliant “kiosk mode”

Extend campaigns to all customer interactions with email signature snippets, widgets

Exercise complete creative control over email, SMS and MMS templates

Manage and monitor per-profile email and text message limits

Create custom account-level default campaigns to scale easily

Integrate with CRM, POS and other systems through the API

Monitoring and Reporting Features

Monitor major, minor and industry-specific review sites for new reviews

Get review alerts or send to clients or staff based on custom criteria

Coordinate and manage team responses with simple status and notation tools

Respond directly to Facebook and Google reviews from one dashboard

Generate white-labeled performance and trend reports (Web only)

See data on reviewer clicks, click-throughs and conversions through the funnel

Schedule recurring reports to ship to clients/staff via Web, PDF and CSV

Produce aggregate reports for large, multi-location businesses

Surface high- and low-performing clients or locations with account-level dashboard

Setup multiple, recurring reports to go to clients/staff on any schedule

Pull aggregate data from the API for custom reporting

Marketing Features

Auto-share positive reviews (including images) to social media profiles

Stream your latest and greatest reviews to your website

Copy/paste embed code for super easy "social proof"

Control SEO-friendly rich-snippet/schema markup for reviews and aggregate rating

Easily deploy "Review Stream" with Wordpress plugin, Joomla and Drupal modules

Private-label widgets and plugins completely

Advanced Features

Multiple user accounts for custom staff and/or client access

Provide a full-featured client dashboard under your brand and domain(s)

Add subusers under their own branding (i.e. agencies under agencies)

Integrate single sign-on (SSO) from other applications

Offer a white-labeled API with all features

Okay, How Do I Signup?

To get started, simply sign up for a free trial of the Professional Plan. That's right, you can put through your paces before opening up your wallet. And don't worry, we offer agency pricing tiers for volume users when you're ready. Ready?

If you have any questions or would like to schedule a demo, don't hesitate to reach out!

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